Lavinia Aurelio
Creative Director, copywriter
Copywriter by training. Bachelor's in Communication Psychology at Milano-Bicocca, Master's in Communication Design at NABA. Digital, social and PR before moving into ATL.
Lavie & Sghe
Creative Directors
Lavinia Aurelio and Andrea Sghedoni, working together since 2012. Currently at Leo Italia, Milan.
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AboutSince 2012
Creative Directors on integrated campaigns for major brands and groups.
Lavinia Aurelio and Andrea Sghedoni have worked together since 2012, at Alquimia WRG, Ogilvy and, since 2021, Leo Italia, where they are both Creative Directors.
Their work for Nutella, McDonald's, Emergency and Legambiente has been awarded at Cannes Lions, ADCI, ADCE, Effie and New York Festivals.
ClientsSelected
Nutella, Ferrero, McDonald's, Campari, Ferrari, Fiat, Stellantis, L'Oréal, P&G, Bombay Sapphire, Martini, Iveco, Emergency, Legambiente.
Selected workMilan, Italy
Legambiente
Apnea Against
Pollution.
01A one-day installation holding the worst PM2.5 levels ever recorded in Milan. A free-diver held his breath inside it, in front of passersby. ADCI Gold, ADCE Silver.
View case ↗
More workAll projects on Behance ↗
ProfilesCreative Directors
Andrea Sghedoni
Creative Director, art director
Art director by training, photographer and visual artist. Co-founded the Tazebao studio in 2009, then digital and ATL art direction for global brands.
CareerMilan, Italy
Leo Italia
Both Creative Directors. Integrated campaigns for Italian and global brands.
2021to present
Ogilvy Italia
Senior Art Director and Senior Copywriter. ATL, social and PR.
2017to 2021
Alquimia WRG
Digital art direction and copywriting.
2012to 2017
Before
Andrea co-founds Tazebao. Lavinia studies at Milano-Bicocca and NABA.
2009to 2012
AwardsSelected
Effie ItaliaNutella GemellaGrand Prix + Gold2024
ADCILegambiente, Apnea Against PollutionGold2024
ADCELegambiente, Apnea Against PollutionSilver2024
ADForumBest Ads of the YearTop 52024
Cresta AwardsNutella GemellaBronze2024
NC DigitalBombay Sapphire, Behind the CanvasGold2022
Effie ItaliaBombay Sapphire, Behind the CanvasBronze2022
NC DigitalIveco, Truck QueensGold2021
ADCIEmergency, Every Name Has a MeaningGold2020
NC DigitalEmergency, Every Name Has a MeaningGold2020
NC AwardsEmergency, EverybodyGold ×22019
ADCIEmergencyGold2019
New York FestivalsEmergencySilver + Bronze2019
NC DigitalNutella, Dai voce al tuo buongiornoBronze2019
Cannes LionsEmergency, Every PersonShortlist2018
AwwwardsFabricaSite of the Day2015
Also awarded or shortlisted at D&AD, Clio, Eurobest and The One Show.
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© 2026 Lavinia Aurelio, Andrea SghedoniLavie & Sghe, direttori creativi a Milano